Audience demographics

The stream deep-dive analytics page shows demographic breakdowns for viewers who watched your stream on connected platforms that provide this data.

Where to find demographics

1. Go to Dashboard → Analytics.
2. Click on a stream to open the deep-dive view.
3. Scroll down to the Demographics section.

What you can see

• Top countries — the five countries with the most viewers.
• Gender split — a breakdown of male, female, and unknown.
• Age groups — viewers grouped by age bracket.

Demographics are available when the underlying platform data includes them. Not every platform provides the same level of detail, so some charts may show more unknown values than others.

Good to know: Demographics are based on the data each streaming platform shares with ApexStream. If a platform doesn't share age or gender data for a viewer, they are counted as "unknown."